Music critics Mukasa, Sendi say Jazmine needs to reconsider her priorities

In a video posted on Facebook, Sendi asks if anyone can mention a recent hit song by Jazmine, to which Mukasa replies: "None."

He adds: "Only her pictures are new. On Instagram, she frequently posts. If she could use the same energy she invests in Instagram in music!"

Later in the conversation, Sendi cites social media posts where Jazmine was flaunting her new Mercedes Benz SUV acquired as she celebrated her 31st birthday.

"If the energy she put in parading herself with her car on her birthday was channeled to releasing new songs, we would have something," says Sendi.

To consolidate his argument, Jenkins Mukasa gave an example of Azawi who rarely participates in Showbiz but has been rolling out great music and recently held a massively attended concert.

"What car does she (Azawi) drive? We want music. Not cars," says Mukasa. "When it's time to talk about people with nice cars, we'll invite her."

A quick look at Jazmine's Instagram makes their argument legitimate but that's not only unique to her. Musicians across the world rely on different strategies to keep their followers engaged because they know their fans have wide-ranging tastes and they also want to know what's happening in their lives.

Female singers, including megastars like Beyonce, Cardi B, Megan Thee Stallion and Nicki Minaj always drop what is today dubbed as thirst traps on their social media platforms and this keeps their fans engaged.

Apart from using social media to promote music, they also earn from it as influencers so posting different kinds of content retains followers who may not necessarily be around for the music.

Lydia Jazmine's recent hit song is called ‘Omutima’ and it was released about four months ago. 'Kapeesa', which was released in 2021, has also done well. Her social media also shows her performing at some of the functions she's been invited to recently.

We sought comment from her about what she thinks of criticism, but her manager said she's not immediately available, so we shall share the comment once it's sent.