Ugandan audio producers, songwriters in Wake Up Call campaign

Next Media supports Ugandan audio producers, songwriters WakeUpCall campaign

Elizabeth Tendo

April 30, 2024 1:56 PM

Next Media on Monday, April 29, hosted representatives from the vibrant Ugandan Audio Producers and Songwriters community at the Next Media Park.

Next Media Group CEO Kin Kariisa(center) with the audio producers and songwriters

They shared their inspiring new campaign, #WakeUpCall, which advocates for the rights of audio producers and songwriters in the copyright conversation.

The campaign seeks to ensure that these creatives receive fair compensation for their contributions to the music industry, alongside performers.

Next Media Group CEO, Kin Kariisa, met with the representatives and expressed his support for the initiative.

He emphasized the importance of inclusivity and equity in the music industry, stating that every stakeholder deserves a seat at the table for progress.

Next Media is supporting this initiative by providing a venue at Next Media Park's Media Hub for an engaging session.

The event will be broadcast and live-streamed to ensure accessibility for all, allowing everyone to participate and join the conversation about the future of the music industry in Uganda.

With Next Media's support, the #WakeUpCall campaign aims to bring about positive change and empower local talent.

"By providing a platform for such initiatives, we continue to fulfill our pledge of 'Informing to Transform," said Desire Derekford Mugumisa, Next Media Head of Corporate Affairs.

"We believe that media has the power to shape narratives and drive change, and we are committed to using our platform to promote inclusivity, equity, and social justice."

Media outlets like Next Media must amplify voices and stories that might otherwise go unheard.

Elizabeth Tendo