Swangz Avenue’s Zafaran introduces 'Sweetheart'

A month after the artist was signed she releases her first project, an artistic combination of beautiful lyrics and serene vocals in the song titled “Sweetheart”.

Josephine Nakyoonyi, stage name Zafaran was signed by the label in March to join the label’s “Big Three” Nwagi, Vinka and Azawi. She starts her music journey with the new single which is written by lyrics genius Dokta Brain and given its soul vibe by producer Bomba. Director Gabriel Kyambadde gives the video relaxed visuals that blend well with song mood and setting. The African costumes and graceful dance moves preserve the message of the song, a smooth love that weathers the modern relationship problems and remains true.

Zafaran in "Sweetheart" video Pulse

The new single has been well received by the listeners and while there is a time to adjust to her sound, she has been welcomed with open minds and hearts.

“She has Rema’s voice but sounding like Vinka. This song also feels like it was written by Azawi. But welcome. She’s all those people at once. Please give us something heavy next time. You’ll make a star.” JB Live Now! commented on the song

"Sweetheart" video Pulse

Alongside Team No Sleep’s new addition Pinky, the new talents have big shoes to fill while creating their own distinguished identity and Zafaran seems to be up to the challenge. There’s no doubt that with a reputable team like Swangz Avenue behind this already promising talent the radio waves are about to go wild with her voice.