Media collabs take center stage ahead of UB40 featuring Ali Campbell concert

The collaboration started with an exciting appearance of the NBS After 5 crew on Radio One's Drive Time show earlier this week.

During the broadcast, the team provided listeners with an in-depth preview of the upcoming concert, slated to take place this coming Saturday, March 2, at the iconic Kololo Independence Grounds.

This cross-platform exchange of information generated excitement among Radio One's audience and showcased the synergy between different media outlets in serving the public.

Building on this momentum, NBS TV continued its collaborative efforts by joining the KFM team on Friday during the K Drive show. Once again, the discussion centered around the UB40 concert, ensuring listeners across multiple platforms were well-informed and enthusiastic about the upcoming event.

This strategic partnership between NBS TV and other media houses exemplifies the highest level of cooperation within the industry, demonstrating a collective commitment to delivering quality content and experiences to audiences.

While this collaboration may be the latest example of media unity, it is certainly not the first time that NBS TV, under the umbrella of Next Media, has joined forces with other media houses. During the challenging COVID-19 pandemic, similar collaborative efforts were witnessed as various media outlets collaborated to disseminate critical information and support the community.

The UB40 Featuring Ali Campbell concert holds particular significance as part of the NBS At 15 celebrations, commemorating 15 years of excellence in media and service to the people of Uganda.

The power of collaboration in the media industry cannot be overstated. By pooling resources, expertise, and reach, media houses can amplify their impact and better serve the diverse needs of their audiences.