Netflix elevates women filmmakers, diversifies industry representation

The growing slate of female-led stories created by women filmmakers in Nigeria and sub-Saharan Africa indicate the significant transformation that has ensued in the local film industry, especially contributing to its increasing success and global attention.

Director and producer, Hamisha Daryani Ahuja's Postcards - which premieres on Netflix on 3 May - is one of the stories that promises a journey of love and self-discovery in India. Like her debut film, Namaste Wahala which was a cross-cultural success, her recent work is set in India and also explores the cross-cultural theme, but with an exciting twist capable of keeping viewers glued. The series will launch to a global audience of 270 Million paid members from over 190 countries, and feature Nigerian fan-favourite stars like; Sola Sobowale, Tobi Bakre, Richard Mofe-Damijo, Rahama Sadau, and Nancy Isime alongside Bollywood talent.

Female creators have made great strides in shaping the creative industry, from leading women filmmakers like; Mo Abudu to Kemi Adetiba, Bolanle Austen-Peters, and more, they have championed local stories – in front and behind the camera – pushing the film industry to global heights, while showcasing Nollywood’s growth in storytelling with their works.

The desire for these great stories from women filmmakers in Nigeria was apparent in the excitement after Netflix announced a diverse slate of upcoming female-led Nigerian stories coming on the service in 2024 and beyond.

From the gripping drama of Òlòtūré: The Journey to the exploration of human trafficking in Baby Farm both from Mo Abudu’s EbonyLife Productions, these narratives demonstrate a commitment to storytelling that pushes boundaries and sparks important conversations. The titles narrate an important theme which tells the hustle culture in Nigeria’s society.

Following the success of the 2020 prequel, the series Òlòtūré: The Journey to be released later in 2024 will dive deeper into the underworld of sex work and trafficking as the protagonist fights for her life. Addressing similar themes, the Baby Farm series is about a young pregnant woman who unknowingly entrusts her twins to a NGO and fights to escape the clutches of the ruthless doctors.

Bolanle Austen-Peters transports viewers to the 18th-century Oyo Empire with House of Ga'a, while Kemi Adetiba's To Kill a Monkey explores morality in the digital age, offering fresh perspectives on Nigerian society. Directed by the Queen of Nigerian theatre, House of Ga'a is based on true events surrounding a ferocious and feared Prime Minister/kingmaker who became more powerful than the kings he enthroned. The ancient biopic features a stellar cast including; Femi Branch, Mike Afolarin, Funke Akindele, Toyin Abraham, Ibrahim Chatta, Lateef Adedimeji, Femi Adebayo, and Gabriel Afolayan among others.

The trend of world class storytelling in local films and series reflects not just global attention to stories from Nigeria and Africa, but also impressive investments in the local film industry by streaming services like Netflix. In this case, Netflix stands out for its dedication to authentic storytelling and amplifying voices from around the world.

One of the notable aspects of Netflix's commitment is in its support for women storytellers at every level of production - from directors to writers, producers to actors. This support also includes celebrating the achievements and contributions of women around Nigeria and Africa who have been lending their voices in the film industry to tell stories that matter.

Netflix’s contribution promotes diversity on screen and behind the camera. For the streaming service, it is important that more people see their lives reflected on screen. As such, it ensures that films and series reflect the diversity of its global audience because great stories can come from anywhere and be loved everywhere. It is this belief that has set the stage for filmmakers and given them the opportunity to reach a global audience through captivating stories that showcase local culture.

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