Prudential retains People's Choice award at insurance Innovation awards

Prudential Uganda emerged victorious at the fourth edition of the Insurance Innovation Awards, securing the coveted People's Choice Award for the second year running. The ceremony, held on March 15, 2024, recognized Prudential's consistent innovation and commitment to customer satisfaction within the Ugandan insurance landscape.

Organized by the Insurance Regulatory Authority (IRA) of Uganda, the awards celebrate companies pushing boundaries and driving excellence in the industry. Prudential's previous wins, including "Most Innovative Life Insurance" at the inaugural and second editions, showcase their established leadership role.

"This consecutive People's Choice Award win is a true honor," said Tetteh Ayitevie, CEO of Prudential Uganda. "It reflects our dedication to providing innovative and personalized insurance solutions that meet the evolving needs of our customers."

The Insurance Innovation Awards serve as a prominent platform to acknowledge best practices and achievements within the Ugandan insurance sector. Prudential remains committed to upholding these values, fostering trust with their clients, and delivering exceptional value propositions.

This win strengthens Prudential's position as a frontrunner in the industry, cementing its reputation for prioritizing customer-centric solutions and continuous innovation. The company's unwavering focus on these aspects positions them for continued success within the Ugandan insurance market.