Top 10 strongest South African brands in 2024

Business Insider Africa presents top 10 strongest South African brands in 2024.
The list is courtesy of Brand Finance.
First National Bank is South Africa’s strongest brand, with an impressive brand strength score of 92 out of 100

Earlier, Business Insider Africa reported on the most valuable brands in South Africa for 2024, with MTN, Vodacom, and Standard Bank securing the top three positions as the country's most valuable brands.

Business success is not merely about financial performance but is often intertwined with the strength of a brand and its acceptability amongst customers.

South African brands have made significant strides in building brand equity through consistent investment in their brands, thereby supporting their business performance.

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In the country, First National Bank is South Africa’s strongest brand, with an impressive brand strength score of 92 out of 100, according to Brand Finance, a prominent independent brand valuation and strategy consultancy,

The bank ranks first in nine of 17 attributes, including having an excellent website and apps, providing great customer service, and ensuring robust data security.

However, with 6 retailers in the Top 10 strongest brands in South Africa, there is no doubt which sector South African consumers trust the most. Retailers remain amongst South Africa’s strongest brands.

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Woolworths remains the strongest retail brand for the second year in a row with a brand strength index score of 90 out of 100. All six retailers score over 87 out of 100 for brand strength.

Generally, there has been an incredible degree of consistency in the brand value performance of South African brands. Six out of the top 10 most valuable brands have remained in that grouping throughout the past nine years.

Below are the top 10 strongest South African brands in 2024:

Rank	Brand	Score
1	First National Bank	92.3
2	Old Mutual	90.2
3	Woolworths	90.0
4	Checkers	89.9
5	Capitec Bank	89.1
6	Dis-Chem Pharmacies	88.9
7	Clicks	88.7
8	PicknPay	88.7
9	MTN	87.7
10	Game	87.7