SafeBoda launches SafeCar to widen its reach

Commenting about the launch, Rapa Ricky Thomson, the SafeBoda co-founder, and director, says: "We’re very excited to launch SafeCar in our Super App with a safer, more convenient solution than what is offered in the market. We’ve talked to drivers and passengers, tested our product, and we are going to change transportation in Uganda forever, we are going completely cashless.”

The new service will be entirely cashless, similar to SafeBoda’s Wallet where customers pay for bodaboda via the app. Users can deposit in their wallet via Mobile Money, Agents or giving cash to the driver! Customers also earn interest on any balance they have on their SafeBoda wallet via the Savings product.

To date, SafeBoda hosts a community of over 27,000 motorbike drivers that transport customers within the Kampala Metropolitan region. With the new service now targeting customers that prefer a car to a motorcycle for their transportation needs, the company will be able to see the number of drivers explode.

“Car drivers have the same needs as boda boda drivers and SafeBoda can provide a great livelihood for all. Our drivers will be happy and make more money with SafeCar. We are in the business of making communities thrive and our car drivers will now join us!”

Moses Musinguzi, SafeBoda’s very first driver and currently a Senior Operations Manager, says, “SafeBoda has always cared for its driver community, and I am a testimony of this, having been part of the journey from the start. The launch of cars is another opportunity for the community to grow and thrive. The onboarding process is smooth and friendly, in addition to the numerous benefits of being a SafeCar driver. We offer in-person support instead of online because we understand that human interaction is better, and we are offering balanced prices while leveraging our 1 million customers.”

A few years ago, Safeboda was able to transform the transport industry by making travelling by bodaboda more convenient, cooler and safer. With the new efforts to include taxis on their offerings, the company will be competing with Uber and bringing their expertise in taxi-hailing.