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The campaign that kicked off on Wednesday, April 12, will run for 5 days until Sunday, April 16, 2023.
The campaign aimed to promote local tourism in Western Uganda, which is known for its natural beauty, diverse wildlife, and rich cultural heritage. It is also a bid to revamp tourism after the Covid 19 and Ebola catastrophes.
Martin Mugarra, the state minister for tourism earlier this week during the launch of the campaign said Ugandans have appreciated the country’s tourism potential and are now traveling more than the foreigners.
“We believe if this trend continues defiantly, we will be able to sustain this sector,” he said.
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The trail caravan began in Kampala, stopping at various sites along the way, including Lake Mburo National Park and Igongo Cultural Centre.
Celebrities such as Moses Golola and Patrick Salvado entertained the crowds during the caravan. The campaign is part of Uganda's focus on domestic tourism due to the Covid-19 pandemic.
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The ministry plans to continue with the #ExploreNorthernUganda campaign before June, including a mini-hike of Mt. Rwenzori. The tour presents an excellent opportunity for locals to enjoy Uganda's beauty and transfer resources to the centers and communities.