Top celebrities lined up for mega launch of new streaming platform Play It Loud

The anticipation across Uganda’s creative sector has reached fever pitch as Play It Loud, a new streaming and digital content platform, prepares for its official launch this week 

Following weeks of strategic, yet quiet, high-profile signings, the platform is entering the market with force, and promising signalling a major shift in how African creators distribute, monetise, and own their content. 

The company has been flooding social media with teasers and behind-the-scenes reveals driving excitement about Uganda potentially positioning itself as the continent’s next content powerhouse?

For years, African content creators have often struggled with limited distribution channels and reliance on inconsistent brand deals. 

Play It Loud’s arrival signals a monumental shift, providing bankable creators with a unified platform to package their content professionally and reach global audiences at scale. 

This development could fundamentally reshape Uganda’s standing in Africa’s digital economy and lead the way for the continent to export its own original streaming culture, rather than just consuming foreign platforms.

The platform says it aims to spotlight bold, original, and culturally relevant Ugandan stories, ensuring creators are more than mere contributors. 

Shafik Nekambuza, the Commercial and Strategy Lead at Play It Loud, articulated this vision noting, “We didn’t just build a streaming platform, we built an economic engine for creators.

"Play It Loud is a creator-first platform designed to help African storytellers produce great content, build bankable intellectual property, and connect their stories to the rest of the world.”

“For the first time, creators are not just contributors, they are partners in the ecosystem,” she added.

A number of prominent Ugandan creators have since been rushing to join its ecosystem. 

These range from comedians and entertainers to fashion icons and media personalities. 

The creators confirmed and teased to be joining the Play It Loud platform include:

Katrina

Bad Black

Mami Deb

Tindi

Natasha Sinayobye

Prim Asiimwe

Anna Kansiime

Azeezah

Evelyn Mic

Pablo

Troy Kente

Faisal

Kingsley

Marijan

Patra

Abryans

Kato Katende

Akelly

Ken Katuramu

Ken Kayongo

DJ Vee

Keith Malembe

Diana Kahunde

Eyo Mackus

Stella Nantumbwe

Comedy Store

Zari

Navio

With such an impressive line-up and a revolutionary business model, the 10th December launch of Play It Loud is an event the entire industry will be watching closely.