In today's rapidly changing African media landscape, digital media has taken center stage. The role of influencers in driving this transformation is undeniably crucial. This initiative primarily seeks to engage with influencer communities, spotlight the most consistent and impactful creators, and ultimately contribute to the growth of digital media across Africa.
During an appearance on the NBS Morning Breeze breakfast meeting, Danze Edwin, General Manager of Next Com, explained why they have chosen to partner with Pulse Uganda. He stated, Next Com is a communications agency, and given the maturation of the creator economy and the digital economy, we decided to collaborate with several organisations at the forefront of this conversation, and Pulse is one of those game- changing brands in this regard.
Aaron Musoke, Managing Director of Pulse Uganda, highlighted that their collaboration with Next Com and Afro Mobile aims to celebrate content creators, trendsetters, and more.
The second edition of the awards features various influencers nominated across industry, channel, and Pan-African categories. This event promises to be a thrilling celebration of the individuals who have left an indelible mark on the influencer landscape in Uganda and beyond.