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Guinness Smooth has refreshed its look with a bold, vibrant, and expressive design that reflects the energy of its drinkers.
The beer, known for its irresistibly smooth taste, has introduced a striking new pack that embodies its premium and dynamic personality.
Launched on March 3, the redesign maintains the same perfectly balanced blend of roasted barley and sweet malt, delivering the signature taste Guinness Smooth lovers trust.
Since its debut in 2019, the beer has stood out for offering a laid-back, smoother take on the iconic stout.
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Now, with this fresh new look, the brand embraces modernity while staying true to its creative and lively spirit.
The updated design features dynamic colour contrasts, bold typography, and the iconic Guinness harp in metallic gold, paying tribute to Africa, where the brand was first launched. Vibrant touches of green and orange make the pack stand out on shelves and in hand.
Elizabeth Mutamuliza, Head of Beer at Uganda Breweries Limited, expressed gratitude for the transformation: “We are reimagining Guinness Smooth with a look that truly reflects its bold and vibrant personality. This isn’t just a packaging refresh; it’s a celebration of creativity and self-expression. Guinness Smooth has always been about bringing people together for lively moments, and now its packaging embodies that same energy. It’s the same smooth, satisfying beer, but with a bold new attitude.”
While the look has changed, the liquid remains the same. Brewed with roasted barley, sweet malt, and a blend of hops, Guinness Smooth offers a silky mouthfeel with hints of chocolate and caramel.
Whether enjoyed chilled straight from the bottle or poured into a glass to unlock its rich aromas, it remains the perfect choice for those who appreciate great taste with style.