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Next Com's decision to partake in this extraordinary adventure is rooted in its unwavering passion for celebrating, exploring, and cherishing Uganda.
The agency is keen on inspiring hope and projecting Uganda's unique cultural and natural beauty onto the global stage.
Speaking during the press launch held at the Next Media Park, Danze Edwin John, Chief Marketing Officer of Next Media and General Manager of Next Com, expressed enthusiasm for the opportunity to celebrate, explore, and inspire hope within Ugandans through the Let's TakeOff 23 Campaign. He emphasised the significant uniqueness that Uganda brings to the world, a feature that Aleti will effectively showcase during her journey.
"This collaboration stands as a testament to Next Com's commitment to celebrating Uganda, promoting cultural richness, and inspiring hope in people's hearts, both within Uganda and across the globe. It embodies the essence of exploring the world while holding our roots dear," said Danze.
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Queenie Aleti is deeply motivated by a promise to her late mother to explore the world.
Her insatiable curiosity drives her to witness the world's splendors and share these experiences with a broader audience.
Under the hashtag #LetsTakeOff23, the campaign advocates for sustainable and responsible travel practices, highlighting the critical need to preserve our planet's natural beauty and cultural heritage for future generations. The campaign also aims at highlighting the challenges of travelling with the passport that we have as a country through documentation of the challenges she will go through.