Networking Ugandan-style: How relationships drive career growth

In Uganda, who you know can sometimes matter just as much as what you know. From landing your first job to growing a business, personal relationships often open doors that skills alone may not. Whether it’s a cousin who introduces you to a hiring manager or a friend who recommends your services, connections can make all the difference.

Networking is not just about exchanging business cards or attending events. It’s about building trust and long-term relationships that lead to real opportunities. In a country where word-of-mouth carries weight, learning how to network effectively is a powerful tool for anyone trying to grow their career or business.

Relationships build trust faster than CVs

In Uganda, a personal referral often carries more influence than a long list of qualifications. Employers tend to trust recommendations from people they know, especially in smaller industries like media, marketing, and NGOs. A friend’s word can give you an advantage before you even walk into an interview.

For example, many young professionals in Kampala say they found their first job through church friends, university classmates, or mentors. These relationships not only helped them find work but also guided them in adapting to the professional culture.

Trust built through relationships also reduces the fear of hiring the wrong person. When someone known and respected vouches for you, it becomes easier for employers to take that leap of faith.

Social spaces double as career platforms

Ugandans are naturally social people, and many professional relationships start in informal spaces. Weddings, after-church gatherings, or even WhatsApp groups can turn into platforms for career growth. It’s common to meet someone casually and later discover they can connect you to a job, client, or investor.

For instance, in Kampala’s creative circles, collaborations often start over casual hangouts or at events like the Nyege Nyege Festival. These spaces give people the freedom to express ideas and meet others in a relaxed environment.

However, this doesn’t mean every social interaction should be a business pitch. Genuine interest in people, not just what they can offer, is what keeps relationships strong and beneficial in the long term.

Mentorship makes networking meaningful

One of the strongest forms of networking in Uganda comes through mentorship. Older professionals often take pride in guiding younger ones, especially in fields like journalism, education, and entrepreneurship. Having a mentor helps you avoid mistakes and gives you access to their network.

For example, a young entrepreneur learning from a seasoned business owner might get introduced to suppliers, investors, or clients they wouldn’t have reached on their own. The mentor’s reputation becomes a bridge that helps the mentee grow faster.

Good mentorship also builds confidence. When someone believes in your potential and shares their contacts, you begin to see bigger possibilities for your career.

Networking online is the new normal

Social media has changed how Ugandans connect professionally. Platforms like LinkedIn, X (formerly Twitter), and Instagram are now powerful tools for building relationships beyond physical spaces. People share their work, comment on others’ projects, and build credibility through consistency.

For example, a photographer posting their work on Instagram can attract corporate clients or even collaborations with influencers. On LinkedIn, writing thoughtful posts about your industry can draw attention from recruiters or business partners.

The key is to be authentic and consistent. Online networking works best when it complements real-world relationships instead of replacing them.

Giving back keeps the network alive

True networking is not just about taking, it’s about giving. Helping others grow or sharing opportunities creates a positive cycle. People remember those who support them and are more likely to return the favour when new chances come up.

For instance, recommending a friend for a freelance project or sharing job openings in your WhatsApp group can strengthen your connections. Small acts like these build goodwill and expand your network naturally.

In Uganda’s close-knit professional world, generosity often comes back full circle. The more you help others rise, the stronger your own network becomes.

Meanwhile, if you want to boost your skills and stand out in the business community, you can join BrighterMonday Entrepreneurship and Small Business Course Training this Thursday, October 23.