The music industry is dead only to those who can't adapt - Julius Kyazze

"This is the ignorance that many people have when they cling to the past. They’ll tell you, yes, they used to pay Shs50 million to buy an album, which was then distributed on CDs or cassettes. But now, people are paid that to make a social media post," he said during an interview with Allergic 2 Average.

"... and you are saying the industry is dead? No, the industry is not dead. It's dead to those who cannot adapt. The game is evolving, and so is the infrastructure..."

Kyazze dismissed the idea that albums no longer sell for large sums, highlighting that artists now use multiple platforms to earn what once came from selling physical albums.

For example, he explained that a singer can make three social media posts and earn as much or more than from selling an album, all while retaining the rights to their music.

He noted that many new labels are failing because they focus solely on the present without considering future developments.

"I don't like to compete... I like to dominate the future I create," said Julius Kyazze.

During the same interview, he also revealed that the record label contributes about 15% to the revenue of Swangz Avenue, the company he co-founded with Benon Mugumbya.

We (Swangz Avenue) are a record company; it's one aspect of what we do. However, when you examine our revenues, the label side of the business accounts for approximately 15%," Julius Kyazze said.

"... So what do we primarily do?... Communication: we produce communication materials... We manage these conversations, and our artistes are also part of these discussions. We don't just see them as musicians; we see them as influencers, content creators, and businesses."

In addition to managing artistes and producing their music, Swangz Avenue has several business units that handle commercials, marketing, public relations, and advertisements, among other services.