The singer collaborated with Natna, a human hair extension company, to breathe life into her dream of having a hair extension line.

During the launch, Sheebah Karungi said she collaborated with Natna to produce quality hair extension which are affordable for every woman because she understands where she comes from before the fame and glamorous life style.

“I'm thinking about the normal woman. I want to think about our currency and the same time how women feel. Our hair creates a lot of esteem...Thank you so much for accepting me on this journey as a business woman. It has been a dream come true,” she said.

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Sheebah also revealed that her new business collaboration with Natna is a movement to empower women into being self-oriented and business minded.

“I love reality, I love business-oriented women. I was inspired and raised by a woman. So many people ask me why I'm so much into feminism, you can’t blame me, my momma brought me up. Right now, I'm so overwhelmed by the love and the dream coming true,” Sheebah said.

Natna-Sheebah relationship

The two brands come a long way together. Since 2016, Sheebah Karungi has been Natna's brand ambassador and has been doing an influencing role through mentions on social media and other platforms.

"When I met Natna, it was just about them giving me hair pieces and I give them some mentions. After some time, we sat down and told them I have some ideas. Your hair is this and this is what I have, what can we do to bring this together?" Sheebah says.