Play It Loud launches Creative Trainee Programme 2026 to bridge skills gap

As Uganda’s creative sector continues to expand, a persistent challenge remains the disconnect between raw talent and industry-ready professionals.

Leading production and live events company Play It Loud has moved to address this gap with the launch of its Creative Trainee Programme 2026, an initiative aimed at nurturing and professionalising young creatives across the country.

The programme targets aspiring directors, directors of photography (DOPs), set designers, data managers, as well as sound and lighting technicians.

Successful applicants will gain hands-on experience through real-world productions, including live events, studio shows and live-streamed content, offering them rare exposure to high-pressure, professional environments.

According to Play It Loud’s management, the programme was born out of practical experience within the industry. “When we started producing at scale, we realised something was missing,” said Shafik Nekambuza.

“Uganda has incredibly creative young people, but many are untrained, undiscovered or lack structured exposure to professional production environments.”

Training, mentorship and long-term growth rather than sourcing talent externally, Play It Loud opted to invest directly in local creatives.

The Creative Trainee Programme is designed as both a skills-transfer initiative and a long-term investment in the industry. Trainees will be mentored by experienced Ugandan professionals, alongside industry experts from across Africa who will travel in to provide specialised training.

Beyond technical expertise, the programme places strong emphasis on professional discipline, teamwork and creative management. Participants will also be introduced to the realities of working in demanding production settings, preparing them for sustainable careers in the creative economy.

Shafik noted that the initiative is rooted in sustainability. Some trainees are expected to transition into long-term roles at Play It Loud, while others will build independent careers and contribute to training future talent.

Application process and programme detailsPlay It Loud says the programme also offers a safe and structured platform for young creatives to express themselves, refine their skills and build confidence in an industry that often lacks clear entry points.

Applicants are required to submit links to previous work to production@playitloud.com, highlighting passion and initiative over formal academic qualifications.

The programme will run for a minimum of three months, with only shortlisted applicants contacted. Applications close on 25 January 2026.