IPSOS Uganda released the National Audience Measurement Survey report this week which samples data generated at the beginning of the 2018. The report statistically represents a random sample of 3,465 interviews.

50% of Ugandans spend their leisure time visiting family and friends -- this practice dominates in the Southwest Ankole and Bugisu region which "seem to be more close to their families".

Furthermore, the report indicates that 28% of Ugandans spend their leisure time on soccer-related activities and 11% spend their free time in bars.

"Even those who can't play would rather watch," the report says.

An average of 100,000 Ugandans watched the recently concluded World Cup matches on their smartphones daily

The study also found out that 3% of Ugandans read novels and 7% spend their time at home watching movies.

Ugandans between the 33-44 years have no time for leisure and spend most of their time working the National Audience Measurement Survey findings show.

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