Budding Ugandan creative artists get free portfolio review

The participants, who included continuing students as well as people who are already in the work space, ranged from aspiring visual artists, designers, photographers, scriptwriters and other creatives.

The mentorship program by MAAD McCANN agency is geared toward bridging the gap between education and real-world skills in the creative industry and to change the way talent is nurtured in the competitive field.

These participants varied greatly in demeanor and disposition, ranging from initially timid and apprehensive to ultimately bold, vocal, and resolute.

“This is a free program that targets finalists and graduates from institutions of higher learning as well as those that are already in the industry,” said Peter Kazibwe, the Creative Director at MAAD McCANN.

“Our aim is to help creatives sharpen their craft, be on track and direct them on our best to package themselves for where they want to be employed. We wholeheartedly encourage anyone with a passion for creativity to take advantage of this exceptional opportunity.”

The program has been around since 2016.

Kazibwe says it was a response to the pressing need to address the disparity between skills taught in traditional educational institutions and those required to succeed in the ever-evolving creative landscape. 

“By harnessing the expertise of seasoned professionals in the field, the creatives at MAAD McCANN ensured that participants receive invaluable critique, constructive feedback, and insider tips and tricks to enhance their portfolios and stand out among their peers,” he said.

Jerome Bayita, a freelance creative and one of the participants said the program gave him a space to pick inspiration from all the other creatives as much as it put a lot of pressure on him to do better work and make his portfolio perfect in preparation for the job market.

Through providing a platform for other creatives to showcase their passion, creativity, and dedication, the agency ensures that it has the time and the team to help sharpen their minds and shape their futures.

Since 2016, the portfolio review has attracted over 70 aspiring creatives seeking to enhance their abilities and shape their destinies.