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Bina Baibe lands major TV job

Bina Baibe has become a beneficiary of MultiChoice Uganda's increased foray into local content.

L-R: Brian Mulondo, the local content manager of MultiChoice Uganda, Jerry Sesanga the show director and Bina Baibe the host of the show, during the premiere of Mum Vs Wife.

The media personality, who recently lost her longtime job, is now the host of Mum Vs. Wife, an electrifying new reality show, that premiered in the past week.

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Mum Vs Wife is a unique culinary competition that pits the traditional cooking wisdom of mothers against the innovative approaches of wives.

As they wield their spoons and spatulas in the kitchen arena, the show promises a tantalizing clash of generations, recipes, and cooking styles.

The question remains: Will the time-tested techniques of mothers triumph, or will the contemporary flair of wives claim victory?

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Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda highlighted the company’s commitment to showcasing African stories. “As Africa’s Most-loved Storyteller, Our hyper-local strategy is all about delivering world-class entertainment that is not only relatable but also celebrates the societal and cultural nuances unique to Africa.”

Jamugisa further explained: “Mum vs. wife is a testament to our investment in content that resonates with our viewers’ lives and experiences.”

Bina Baibe, whose real name is Robina Mulerwa Mbabazi, is not the first radio personality to act on Multichoice-sponsored shows; there are the likes of Deedan Muyira, Gaetano Kagwa and Malaika Nyanzi, and so on.

Building on the success of a diverse array of popular shows on Pearl Magic Prime, including DamaLie, JDC, Beloved, Sanyu, Kampala Crème, and Beyond the Aisle, among others, Mum vs. Wife is poised to become the latest jewel in the crown. This addition underscores MultiChoice’s unwavering commitment to delivering content that deeply resonates with the daily lives and cultural realities of its audience.

Expanding on this vision, Jamugisa shared, “Our platforms, Pearl Magic Prime and Pearl Magic, currently boast an impressive roster of over 20 captivating shows. This rich selection ensures that our viewers will always find something they love to watch, keeping them entertained and engaged. Mum vs. Wife, with its unique premise and relatable content, is set to be a standout hit, further enriching our viewers’ experience and further cementing MultiChoice’s place as Africa’s Most-loved Storyteller.”

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Jerry Sesanga, the creative face behind Mum Vs. Wife, shared insights into the concept and what viewers can anticipate. “Adapting the show for Uganda, following its success in countries like Kenya and Zambia, we aimed to offer something uniquely authentic and of unparalleled quality. Despite challenges in casting and language barriers, the show has triumphed, offering a raw and genuine experience that will undoubtedly thrill and delight Ugandan viewers.”

Sesanga, known for his hit work on Pearl Magic Prime like The Lions of Buganda and Tales of Our Times, emphasized the meticulous efforts to ensure top-notch quality in visuals, sound, and overall production.

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