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Next Com recognised for sponsorship of 14th MUBs marketers and business week

Makerere Business School (MUBs) concluded its 14th Annual Marketers' and International Business Week on March 7, a significant event that brought together budding marketing talents and industry experts. Among the notable contributors to this event was Next Com, a leading entity in marketing and communications, which was duly recognized for its sponsorship and support.

Next Media Chief Marketing Officer receiving the the certificate of appreciation from a MUBs representative

The presence of Next Com at the event was highlighted by Danze Edwin, the Chief Marketing Officer of Next Media, who also serves as the General Manager of Next Com.

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Edwin's involvement added a wealth of knowledge and practical insights to the students and attendees, who were eager to learn from a seasoned practitioner in the marketing domain.

During his address, Danze Edwin emphasized the importance of ethical considerations in modern online marketing strategies.

He pointed out that in the past, marketing was primarily product-driven, but today, the focus has shifted towards the end user and their experience. This evolution has brought about significant changes, particularly in how algorithms impact consumer behavior.

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"In today's digital landscape, you need to think about the ethics of the platforms while marketing online," remarked Danze Edwin, shedding light on the complex interplay between marketing strategies and ethical considerations in the digital realm.

The engagement with Next Com's Chief Marketing Officer provided valuable insights into the dynamic nature of marketing, where understanding consumer behavior and navigating digital platforms ethically are paramount. Students and participants gained a deeper understanding of the contemporary challenges and opportunities in the marketing landscape, thanks to the expertise shared by Danze Edwin.

The recognition of Next Com's sponsorship underscores the company's commitment to nurturing young talent and fostering knowledge-sharing within the marketing community. Through such initiatives, collaborations between academia and industry leaders like Next Com contribute significantly to the growth and development of marketing professionals, ensuring they are well-equipped to navigate the complexities of modern marketing practices.

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