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For the third consecutive year, CCBU, a subsidiary of Coca-Cola Beverages Africa (CCBA), will ensure that all runners stay hydrated by providing Rwenzori Pure Natural Mineral Water throughout the marathon route. This commitment not only highlights CCBU's dedication to supporting local events but also underscores its emphasis on sustainability and community involvement.
Kirunda Magoola, the Public Affairs, Communication, and Sustainability Director at CCBU, expressed enthusiasm about the company’s ongoing involvement in the marathon. "We are thrilled to once again be a part of this exciting event that showcases the beauty of the Rwenzori region," said Magoola. His statement reflects the company’s pride in aligning with an event that not only promotes physical fitness but also highlights the cultural and natural attractions of Uganda.
Further emphasizing their support, CCBU has announced a contribution of over UGX 173 million to the marathon. This significant financial backing goes beyond hydration support, playing a crucial role in the overall execution and success of the marathon.
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Pearl Nimusiima, the Public Affairs and Communications Manager of CCBU shakes hands with Amos Wekesa, the Tusker Lite Mt.Rwenzori Marathon Team Leader as she hands over a dummy cheque worth UGX 173m and boxes of Rwenzori Pure Natural Mineral Water ahead of the Marathon
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Amos Wekesa, the Team Lead at the Tusker Lite Mount Rwenzori Marathon, praised CCBU for its unwavering support over the years.
"The company’s commitment to providing water is invaluable to the success of the event," Wekesa noted. He highlighted how such support is essential for the wellbeing of the participants, ensuring they can perform their best in the challenging races.
The Tusker Lite Mount Rwenzori Marathon is not just a sporting event but a platform that brings together fitness enthusiasts, cultural aficionados, and nature lovers. It offers a unique opportunity for both local and international runners to experience the challenging terrains of the Rwenzori Mountains while enjoying the rich cultural heritage of the area.