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This year’s theme explored in-depth strategies for ensuring brands remain adaptable and strong amidst the rapidly evolving marketing landscape. With Africa experiencing a digital transformation, the forum provided valuable insights into navigating these challenges.
Key conversations included "Building Marketing Competencies through Education and Training" and "Digital Gold Rush: How Africa is Redefining the Future of Digital Marketing," among others.
These discussions focused on equipping marketers with the skills and knowledge needed to thrive in the increasingly digital-driven market, shedding light on how African businesses lead the way in digital innovation.
The AMC Marketing Forum featured a variety of innovative keynote addresses from top marketing professionals across the pan-African region.
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Speaking on their participation, Joe Kigozi emphasised the importance of such forums in fostering growth and resilience, stating, “In these rough times, brand resilience is not only essential but also harder to achieve. This year’s forum has provided us with valuable strategies to spearhead our marketing efforts across the continent, ensuring we continue to thrive.”
Attendees were treated to expert analyses on contemporary marketing concepts, panel discussions on the latest industry standards, and sessions designed to tackle the challenges marketers face in today’s complex environment.