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Uganda Breweries Limited (UBL) over the weekend introduced the Baileys Strawberries and Cream liqueur in an exclusive and indulgent launch event at Fairway Boutique Hotel.
The event, which attracted sweet tooths and fashion enthusiasts, provided guests with an immersive first-tasting experience of the new flavoured cream liqueur.
With a pink and white theme, the venue was transformed into a strawberry-inspired wonderland, featuring pink floral arrangements and strawberry accents.
Guests indulged in DIY Baileys-infused treat-making sessions at dedicated Baileys stations, showcasing the versatile nature of the new liqueur.
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A New Era of Flavourful Indulgence
The Baileys Strawberries and Cream liqueur blends the iconic taste of Baileys Irish Cream with the sweetness of ripe strawberries, making it perfect for serving over ice, in cocktails, with ice cream, pastries, and more.
Speaking at the launch, UBL Baileys Brand Manager, Nancy Evelyn Nansikombi, highlighted the diverse ways consumers can enjoy this new treat.
“The launch of Baileys Strawberries and Cream is not just a product launch but the start of a new era of adult treating that embodies flavourful indulgence for every consumer in different ways," she said.
She further emphasised how the new liqueur simplifies gifting for celebrations, making it an ideal choice for special occasions and personal treats.
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A Night of Sweet Treats and Lively Entertainment
In addition to Baileys-infused delicacies, the event featured vibrant entertainment by DJ Scata, keeping the crowd energised throughout the night. Social media influencers and content creators, including Tracy Nkwanze, Ketra Mutoni, Juan Nsabiye, Karolyn Kash, and Methia Nabawanda, were present to capture and share the experience with their audiences.
Simon Lapyem, UBL Innovations Project Manager, reaffirmed Uganda Breweries’ commitment to innovation, stating, “Innovation is one of our growth drivers, and we are constantly providing consumers with new and exciting products. Baileys Strawberries and Cream offers a fresh, vibrant liqueur that elevates everyday indulgences with flavour.”
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Baileys Strawberries and Cream is now available at retail outlets across Uganda at a recommended price of UGX 80,000, offering consumers a deliciously indulgent new way to enjoy Baileys.