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The popular 'Share a Coke' campaign has returned with a fresh twist, designed to resonate with Gen Z’s desire for authentic, meaningful connections.
In an exciting cross-border activation, students from Makerere University Business School (MUBS) in Uganda and Jomo Kenyatta University of Agriculture and Technology (JKUAT) in Kenya came together virtually to celebrate friendship, unity, and unforgettable moments in a vibrant "Cross-Border Toast."
This marks the launch of a broader campaign aimed at creating tangible, real-life experiences amidst a world where digital interactions can sometimes feel impersonal.
At MUBS last week, the campaign was unveiled along with the university’s annual cultural gala, which saw students showcase talents spanning cultures from across the continent.
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The night was crowned with mesimerising music performances led by top artist Karole Kasita, Vinka and Fik Famaica.
Arthur Akankwasah, Coca-Cola's Franchise Manager for Uganda, expressed the importance of this unique initiative:
“By connecting students across borders, we’re not just sharing a refreshing beverage – we’re sharing culture, friendship, and the spirit that unites East Africa.”
He further highlighted how the campaign offers an opportunity for the younger generation to create authentic connections, something increasingly rare in today's fast-paced digital age.
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Personalised Bottles and Digital Experiences for All
To make each moment even more special, the campaign features personalised Coca-Cola cans and bottles, each emblazoned with popular names from both Uganda and Kenya, celebrating the diverse cultures of the region.
Additionally, the 'Share a Coke Memory Maker' has been introduced – a dynamic digital hub accessible via QR codes on the packaging.
Fans can use this platform to create personalised video content, send messages to friends, and even design their own name labels, adding a creative, interactive element to the experience.
Vivienne Olenyo, Frontline Marketing Manager for Coca-Cola East & Central Africa, highlighted the campaign’s focus on youth engagement: “We’re celebrating friendship, self-expression, and community – values that are important to Gen Z. Whether online or offline, we’re inviting them to create and share magical moments that are deeply personal and joyfully shared.”
Creating Connections Across Uganda
In the coming months, the ‘Share a Coke’ campaign will continue to bring people together across Uganda. Through exciting activations at universities, malls, social hubs, and eateries, consumers will be able to share their own #ShareaCokeUG moments.
The campaign encourages everyone to capture these special moments and share them on platforms like TikTok, Instagram, and X (formerly Twitter).