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Flavia Tumusiime confirmed on X on Monday, April 7, that she is joining Nation Media Group Uganda as the new Head of Broadcasting.
She shared her excitement in a post: “The industry that gave me a career for the past decades calls again, and I’m proud to answer and serve,” alongside the Group’s announcement of her appointment. "The work starts now."
Nation Media expressed their enthusiasm, stating, “We’re excited to welcome Flavia Tumusiime as the new Head of Broadcasting at Nation Media Group Uganda.”
The statement highlights her 22 years of experience in TV, radio, and digital platforms, focusing on content strategy, audience engagement, and digital transformation. These skills align with the Group’s vision for the future of broadcasting.
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Flavia’s experience across key African markets -- Uganda, Kenya, Ghana, and South Africa -- will bring valuable insight and innovation to her new role.
Her leadership and passion for impactful storytelling will be an asset to the team. The Group also welcomed her leadership in overseeing stations like Dembe FM, Spark TV, KFM, and NTV Uganda.
At 36 years old, Flavia Tumusiime has hitherto been hosting Desert Island Discs on Capital 91.3 FM.
She nabbed her new role after Nation Media Group decided to remove the General Manager TV position previously held by Johnson Omollo and instead created the Head of Broadcasting role, according to reports.
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Her new position comes at a time when the company has faced challenges, including the loss of several key presenters and efforts to revitalise Dembe FM, which had been temporarily closed.
Flavia Tumusiime began her media career as a TV host on WBS TV at just 14 years old, hosting Teen’s Club.
She then moved into radio at 18, starting with Hot100FM before joining Capital Radio in 2006. After several years in radio, she moved to Channel O for four years.
In 2015, she joined NMG’s NTV Uganda as a news anchor and morning show host. She left the station in May 2021 and has since hosted Desert Island Discs on Capital FM.