The photo, taken last month at an announcement about proposed legislation to expand background checks for firearms purchases, carried the headline in large letters: “Target Practice.”

The article, written by Chris W. Cox, executive director of the NRA’s lobbying arm, described Pelosi as an “arch anti-gunner,” and said the proposal was being “deceptively marketed to the public” and was “a broadside against gun ownership in America.”

On Friday, a political reporter at HuffPost, Jennifer Bendery, posted photographs of the article on Twitter, setting off rounds of criticism about the juxtaposition of the headline and photo.

Fred Guttenberg, whose daughter was killed in the 2018 mass shooting in Parkland, Florida, condemned the NRA and said on Twitter the layout was an “incitement of violence.”

Sen. Christopher Murphy, D-Conn., who has been a vocal supporter of gun restrictions since the 2012 mass shooting at an elementary school in Newtown, Connecticut, said on Twitter that the magazine’s editorial decisions were not accidental.

Rep. Eric Swalwell, D-Calif., said on Twitter that the layout was “a call for violence” and that the NRA “should face legal consequences.”

“But let’s put them out of business with boycotts and ballot boxes,” he wrote.

Responding to Swalwell, Rep. Dan Crenshaw, R-Texas, denied that the NRA was targeting Democrats.

“How can you claim this? Are you deliberately lying or did you just not read it?” Crenshaw wrote on Twitter. “The article is about legislation targeting gun owners, not the NRA targeting Democrats. If your goal is to ensure that ‘outrage culture’ is alive and well, continuing to divide us, congrats.”

The NRA did not immediately respond to a request for comment Sunday.

Peter Ambler, executive director of Giffords, an umbrella group that supports gun violence prevention and that was named for Giffords, called the headline “reprehensible.”

“Evoking threats of violence should never be tolerated,” he said. “Words matter. This headline should tell us all we need to know about how wildly out of touch the NRA is with its own members and how low they will stoop to advance their damaging agenda at the expense of our safety.”

A spokesman for Pelosi declined to comment, but her daughter Christine Pelosi said on Twitter that this “hate speech” should not get in the way of “common sense gun violence prevention such as #HR8,” the congressional background check bill, which is expected to come to the House floor for a vote this week.

The NRA magazine’s latest issue surfaced after high-profile government officials were the recent targets of veiled or explicit threats of violence.

President Donald Trump’s longtime adviser, Roger Stone, who is under indictment on charges brought by special counsel Robert Mueller posted a photo of the federal judge handling his criminal case with what appeared to be the cross hairs of a gun near her head.

Separately, Pelosi’s name emerged on a list of Democrats and journalists that officials said was put together by Christopher Hasson, a Coast Guard lieutenant federal investigators labeled a “domestic terrorist.” They said he planned to assassinate prominent figures.

This article originally appeared in The New York Times.