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Next Wowzi: A catalyst for positive mindset transformation - Kin Kariisa's vision

In a digital age dominated by a youthful and tech-savvy population, Uganda stands proud as a hub for vibrant social media engagement. In recognition of this, Next Media partnered with Wowzi to introduce a groundbreaking solution tailored explicitly for Uganda's dynamic youth: the Next Wowzi App.
Next Media Group CEO Kin Kariisa speaking at the launch of the Next Wowzi app in June 2023
Next Media Group CEO Kin Kariisa speaking at the launch of the Next Wowzi app in June 2023

This innovative platform empowers individuals with at least 250 social media followers to become influencers, connecting them with various companies and brands.

During his keynote address at the 2023 CEO Forum, Kin Kariisa, the visionary Group CEO of Next Media, talked about the immense potential of this digitally connected demographic.

However, Next Wowzi's ambition goes beyond conventional business influence; it strives to serve as a catalyst for positive change. Kariisa passionately championed the idea of harnessing the power of one's online following to inspire them towards constructive actions, such as promoting environmentally responsible practices like tree planting.

Next Wowzi's mission transcends the realm of corporate promotion to embrace a broader objective of fostering a transformative shift in mindset.

"We've devised a solution to tap into the incredible potential of this forward-thinking, tech-savvy population, united through 5G, 4G, and a myriad of other Gs. We believe that you can leverage your followers to create a positive impact. For example, let your followers witness you planting a tree and inspire them to embrace positive change. We utilize Next Wowzi to enhance and support companies, but equally important, we aim to employ Next Wowzi as a tool for instigating a shift in mindset," Kariisa passionately articulated.

Next Wowzi represents more than just a platform for business collaboration; it stands as a beacon of transformation, a catalyst for a positive shift in thinking.

This innovative initiative exemplifies Next Media's commitment to shaping the media landscape, impacting lives, and fostering a collective change in how we perceive and interact with the world.

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