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Uganda showcases unique tourism offerings at IFTM Paris 2024

Uganda has made an appearance at the International & French Travel Market (IFTM) 2024, taking place from 17th to 19th September at Porte de Versailles, Paris. The Ugandan stand, located at Hall 1, Stand U084, has attracted attention as the country showcases its rich tourism potential alongside key industry players such as Gorilla Tours Ltd, Safari to East, and Bantu Travel.

Tourists learning about Uganda at the stand

The IFTM Paris 2024 is a major international travel event, offering a platform for exhibitors to promote their tourism products, gain new clients, and keep up with the latest industry trends.

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This year’s edition is expected to attract over 50,000 attendees from around the world, with more than 3,000 companies from over 100 countries showcasing around 1,200 brands. The event also features 170 global destinations, including Uganda, and provides over 100 conference sessions attended by almost 30,000 tourism professionals.

Uganda, renowned for its stunning landscapes, rich biodiversity, and vibrant cultural experiences, is presenting itself as a must-visit destination for travellers. From its iconic mountain gorillas to vast savannahs and bustling cities, Uganda offers a unique combination of adventure, wildlife, and hospitality, ensuring an unforgettable experience for visitors.

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The Ugandan delegation at IFTM is showcasing a wide range of tailored travel packages, from exhilarating safaris to serene nature retreats. With a growing reputation on the global tourism stage, Uganda is positioning itself as an ideal destination for eco-conscious travellers looking to explore diverse natural beauty and rich heritage.

Speaking from Paris, Uganda’s Ambassador to France, H.E. Doreen Amule, emphasised the importance of Uganda’s participation in the event.

"This exhibition reflects Uganda's commitment to promoting sustainable tourism and strengthening partnerships within the global travel industry," she said. The Embassy's involvement in IFTM Paris underscores the country’s dedication to enhancing its tourism sector and fostering long-term international collaborations.

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As Uganda continues to gain recognition as a premier tourist destination, its presence at IFTM Paris 2024 is expected to further boost the country's tourism profile and attract more visitors from around the world.

This content is created with the help of an AI model and verified by the writer.

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