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Participants ranged from graphic designers to photographers and cinematographers, each presenting a portfolio that showcased a distinct mix of talent, creativity, and aspiration.
The Maad McCann team meticulously reviewed each entry, dispensing honest feedback and constructive critique. The goal of these Portfolio Reviews is to deliver practical advice to emerging creatives, bridging the educational gap with real-world industry expectations. They embrace the "iron sharpens iron" philosophy, offering a vital platform for young talent to acquire insights that will mold their creative path.
Peter Kazibwe, the Creative Director, noted, “Maad McCann recognized the need to nurture the next generation of Creatives, and has for 5 seasons now invited hopefuls to submit their portfolios for review,” emphasizing that the process is as much about fostering talent as it is about evaluating work. The agency, he revealed, has even recruited talent discovered in these sessions to work on its client roster.
This year's challenge required participants to present their portfolios, detailing their educational and professional experiences, their passion projects, and the reasoning behind their creative choices. They were evaluated based on presentation abilities, quality of work, and portfolio design.
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Among the participants was George Wilsons Baluku, last year's Young Silverback Award recipient and a creative designer who thrives in open, communicative environments and brings diverse perspectives to his work. He expressed gratitude for the review as an opportunity for growth.
Lyton Numwagaba, a recent graduate with a degree in Industrial and Fine Art, and now a painter working on projects in fashion design, communication design, and logo design, mentioned that the feedback was instrumental in understanding how to create visuals that truly connect with an audience.
Mary Immaculate Naddunga, a photographer and creative designer, showcased a project on Boychild Education, highlighting the often overlooked issues of boyhood education with powerful imagery.
Joseph Lubega Kiyita, a versatile talent in cinematography, photography, graphic design, and PR, along with Nanyombi Elizabeth Diana, a diploma holder in Motion Graphics and Broadcast Design working as a creative designer, also participated in the review.
Allen Ssempa, Head of PR, BTL, and Events, stated, “This first-quarter portfolio review marks a significant step forward in Maad McCann's ongoing commitment to social responsibility to the community and industry.” By investing in the next wave of creative talent, the agency reinforces its dedication to the growth and dynamism of the advertising sector.
Looking forward, Maad McCann continues its pledge to foster talent and innovate within the realm of advertising creativity. Through initiatives like the Portfolio Review, the agency is actively shaping the future landscape of advertising.