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Having envisioned herself filling stadiums in the UK and South Africa and dreaming of a Grammy, Azawi has been deliberate in her pursuit of musical greatness. After the success of her debut album, "African Music," hailed as the finest female album in East Africa in recent memory, expectations were high for Azawi's next move.
"Who does one call when seeking to surpass Azawi?" an industry executive once asked, addressing the challenge of following up such a musical opus.
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The answer, as it turns out, is Azawi herself. She broke through the glass ceiling once again with "Sankofa," an album that not only delivered great music but also marked its launch with a memorable concert at Serena Hotel, propelling Azawi's star to new heights.
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"Sankofa," which urges listeners to reminisce about the past to forge ahead, introduced new stars to Azawi's galaxy. Soon after her concert, Azawi was off to Kigali after being nominated for Africa's Best Newcomer at the inaugural Trace Awards.
As the final quarter of 2023 comes to a close, Azawi treats fans to the visual spectacle of "Outside," a track from the "Sankofa" album. Produced by Ghanaian maestro Groovy World, "Outside" is an energetic Afro-pop anthem inviting everyone to break free from the confines of home and revel in the joy of life.
The video for "Outside," crafted by Swangz Avenue's Aaronaire, paints a vivid picture of a minimalistic, colourful African utopia. Azawi shares the rooftop with millennials and Gen Zs, creating a scene of vibrant celebration.
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