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Connie Kekihembo, the CEO of the Uganda Women Entrepreneurs Association Limited (UWEAL), has shed light on how her organisation is playing a key role in complementing the government’s efforts through the Generating Growth Opportunities and Productivity for Women Enterprises (GROW) Project.
UWEAL is an implementing partner in the project, focusing on building the capacity of women entrepreneurs and addressing the key barriers they face in business.
Through UWEAL’s involvement, women entrepreneurs are being supported in crucial areas such as finance access, education, and market access.
One of the key initiatives in this effort is the Women Entrepreneurship Platforms (WEPs), a network of women-led organisations that provides a free space for any woman entrepreneur who wishes to join.
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Kekihembo says the platform is not only for individuals but also welcomes groups and associations of women.
“In the WEPs, women can expect to get information instantly on trade matters and updates related to the GROW project,” she said. “
It’s a platform for networking and collaboration, and a space for women in business to share their experiences.”
Tackling Cultural Barriers and Promoting Capacity Building
Access to finance remains one of the most significant hurdles faced by women entrepreneurs, and UWEAL is addressing this challenge through the GROW project.
The project’s provision of a ten-module training programme equips women with essential entrepreneurial skills, including financial literacy, digital marketing, and business management. Kekihembo also mentions that the project is tackling cultural and social barriers, including gender-based violence and harmful cultural norms that restrict women’s progress in business.
“Cultural norms can greatly affect women entrepreneurs, regardless of their business size,” Kekihembo emphasised. “Part of our work within the WEPs is to support one another to overcome these barriers.”
The GROW Project’s holistic approach, which includes mentorship, networking opportunities, and specialised training, is helping women entrepreneurs to not only survive but thrive in their respective industries.
By addressing both the technical and social aspects of entrepreneurship, UWEAL and the GROW project are helping to create a more inclusive and empowering environment for women in Uganda’s business landscape.