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This meeting was a convergence of ideas focused on advancing marketing in Uganda.
Kariisa highlighted the crucial role of marketing and brand building in Next Media's success and emphasized the need for companies to invest in these areas.
"Marketing and brand building have been priceless in Next Media's journey. More companies need to invest in these areas as awareness is key to success, and collaboration is vital," said Kariisa.
Effective marketing is essential for building strong brands, fostering customer loyalty, and driving growth.
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Kariisa's experience with Next Media shows how dedicated investment in marketing can propel a company forward.
The UMS Executive Committee aims to advocate for greater investment in marketing across industries, enhancing the marketing profession in Uganda and creating a competitive business environment that fosters innovation and collaboration.
The meeting at Next Media Park underscored the importance of dedicated professionals working together.
It was a call to action for more companies to recognize the value of marketing and collaborate to drive success.
With leaders like Kin Kariisa and the new UMS Executive Committee, the future of marketing in Uganda looks promising. Investing in marketing is not just a professional goal but a national one.