Sheebah: Life as a career ambassador

Pick any celebrity and put them on an advert or program and watch as clients flood in.

But that's not quite how it works.

Celebrities bring their personality, charisma, and authority to a brand and this makes up part of the success of partnerships. The other part is the celebrity's values and behaviour which can reflect on the brand for better or worse.

When David Beckham shaved his hair while under a six million dollar contract with Brylcreem, the company's sales allegedly dropped by 25 per cent. The contract had been signed when he still had his luscious locks in 1997, according to Business Standards. The company continued with the contract despite Beckham no longer needing their products.

So shared values between the brand and the celebrity are crucial for the partnership to be authentic and feel real.

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Sheebah as a career ambassador

Sheebah named Victoria University career ambassador/Pulse Uganda Pulse

Sheebah has a knack for empowerment, self-improvement and entrepreneurship. These are values that extend to the work that she can do as a career ambassador.

A career ambassador typically promotes specific opportunities, helps students and others searching for a new position to connect with worthwhile positions and counsels others in their job search process. He/she uses their experience and skills to promote unique career options.

New duties

Depending on her contract, her duties might be curated. But generally, career ambassadors execute the following.
Attend training to learn about career ambassador requirements, expectations and resources
Prepare presentations for student organizations, faculty and employers about career services efforts
Meet with employers to discover opportunities for undergraduate students, recent graduates or entry-level candidates
Attend career events
Host recruiters/employers during campus visits
Boost social media efforts for the career services department
Follow organisational guidelines when interacting with candidates and when representing schools or other organisations.

How Sheebah was recruited as a career ambassador

Requirements for becoming a career ambassador can be specific to a company or organisation. Here are the general requirements across the sector.

Passion and enthusiasm for career services
Excellent communication and networking skills to position themselves, the students, and opportunities for success.
Passion for education and performance
Mentoring skills and availability.