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Next Radio, an audio-visual radio station, has positioned itself as a pioneering force, ensuring accessibility on a multitude of platforms, from DSTV to Startimes, online, and traditional FM.
With a commitment to adapt to the evolving demands of its audience, Next Radio has undergone a transformative journey.
"Our initial mission was clear: to provide radio that could be accessed on the go, and we've not only maintained it but also made it even better. Whether tuning in through your TV, phone, laptop, iPad, or FM, Next Radio is with you," says Ramathan Mbago, General Manager of Next Radio.
Over the years, Next Radio has recognized the evolving needs of its listeners, currently primarily targeting the dynamic 28-year-old demographic, tailoring its content to cater to their interests, ranging from music to inspiration, entertainment, and education.
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It has become more than just a music station; it's a source of inspiration and value, keeping listeners updated on current affairs with top-of-the-hour news and compelling discussions.
The technological forefront has been Next Radio's playground. With 24/7 streaming, both audio and visual, it proudly stands as a beacon of innovation. This success stems from the vast experience within the Next Media ecosystem, which has propelled Next Radio to the forefront of modern broadcasting.
"We're constantly striving for improvement, with the belief that our best plans are yet to be executed. Our recent studio revamp, with state-of-the-art equipment and sound, is a testament to our commitment to excellence," Mr. Mbago adds.
As Next Radio embarks on its sixth year, the station boasts an impressive lineup of shows designed to cater to its diverse audience. From the Morning Switch, Tranzit, Big Talk, and Club House" there's something for everyone.