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Swangz Avenue premieres 'Taama': Second short film hits screens this Friday

Swangz Avenue is gearing up for the premiere of its latest short film, "Taama," marking a significant addition to its growing cinematic repertoire. Following the success of their debut film, "Rolex," this 15-minute visual masterpiece is poised to captivate audiences with a thrilling horror narrative rooted in real-life events.

Swangz Avenue set to premiere second short film TAAMA this Friday

Crafted by in-house film director, actor, producer, and colorist, Arthur Nsubuga, and scripted by Charles Kasozi, "Taama" showcases Swangz Avenue's commitment to expanding its role as not just a premier record label but also a content and production powerhouse. The production house aims to deliver top-budget visual content across various platforms, including television, online streaming, and advertising.

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Director Arthur Nsubuga revealed that "Taama" explores the horror genre, drawing inspiration from conversations with scriptwriter Charles Kasozi about real-life experiences. Nsubuga handpicked a talented cast, including Christiano Okitwi, Shanitah Musa Zubedah, and Daniel Mushabe, based on his extensive experience in the Ugandan film industry and previous collaborations with these accomplished actors.

Scheduled for release on Swangz Avenue's official YouTube channel on Friday, November 17th, this week, "Taama" unfolds against the backdrop of Kampala. The narrative weaves a cautionary tale about the pitfalls of easy success as a kanaabe (washing bay worker) sees his newfound fortunes transform into a nightmarish ordeal.

Director Arthur expressed the production house's evolution, stating, "We have been telling stories through music and television commercials for the past decade, and it is high time we translated these stories to the cinema. This is yet another step towards that agenda."

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Swangz Avenue boasts a rich history of producing memorable television shows like Tusker Malt Conversessions. Additionally, the production house has contributed to the visual success of music superstars, including Azawi, Bebe Cool, Sheebah, Spice Diana, Vinka, and Winnie Nwagi, through its music video productions.

As part of its commitment to accessibility, the upcoming film "Taama" will be available for streaming free of charge, allowing a wide audience to enjoy the latest cinematic creation from Swangz Avenue.

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