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"Ffe Banno Ddala" has become the guiding light of this evolution, conveying the essence of Sanyuka TV's new positioning. This phrase signifies the station's commitment to being the platform Ugandans can count on. This will be achieved through a deliberate inclusion of content that touches the lives of the Ugandan population, and this endeavor will be unveiled over the coming months.
Ngobi explained that Sanyuka TV's goal is to provide a comprehensive viewing experience that doesn't compromise on entertainment while addressing crucial societal issues balanced through thoughtfully curated programming.
The change in positioning will undoubtedly affect the current programming schedule and lineup, introducing new shows and concepts. Ngobi highlighted that this transformation aims to give power and policymakers insights into the real-life situations within Ugandan communities, with the hope of driving positive change.
An exciting development is the launch of the all-new 'Morning Xpress' show, hosted by Adam Kungu and Precious Remmie, which airs Monday through Friday at 6 AM. This show will be the perfect example of Sanyuka TV's commitment to both entertainment and pressing social issues.
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So, what motivated this change in positioning? The brand manager's response was clear: Sanyuka TV realized that while they excelled at entertaining, they had a responsibility to address the needs of their audience, a crucial part of Ugandan society.
With the spirit of 'Ffe Banno Ddala', Sanyuka TV is set to make a profound impact on Ugandan television, enriching lives and becoming the trusted source of news, entertainment, and community engagement.