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He is, however, honest with himself about his musical skills, so he figured out a way to help those who have the talent to optimise execution.
The door into his current work opened when he offered to volunteer as a young publicist-cum-diehard for celebrated songstress Iryn Namubiru.
He was a university student and a huge fan of the diva who had just returned from France.
"I was a fan,” he said in a conversation with this reporter, “I'm still a fan."
For a volunteer, Bryan was committed to serving Namubiru. He moved around promoting her music albums, pitched her songs to deejays, rallied her fanbase and represented her at events.
Bryan says he can't trace the specific time he became who he is because as long as he can remember, he has always wanted to help people.
"... it's passion; growing up I've always wanted to assist people... and my passion has always been music and literature," he said.
Bryan doesn't only work with singers -- his footprint extends to socialites, media personalities, business people, political figures, name it.
His company, Bryan Morel Publications, was started in 2021. The services offered include branding, content marketing, social media management, executive assistance, profiling, Wikipedia entries, editorial & publications, website management, media pitches, digital influencer marketing, recognition and award pitches.
While he was just a fan supporting Iryn Namubiru's management, his association with the singer brought in more connections.
It was while working with the 'Birowoozo' hitmaker that Bryan got an opportunity to represent her at the 2014 Women's Day Airtel-sponsored concert that was headlined by Jamaican star Nyanda in 2014.
During the show, he met Jackie Chandiru who would become one of his first paid clients.
"I had never seen anything like it," Bryan said of Chandiru's performance at that 2014 concert. "I was blown away by her energy and stage science with songs like 'Don't Call his Phone', 'Irringwa', 'Agassi' and 'Overdose'."
Chandiru hired him as a personal assistant, handling most of her day-to-day planning, including scheduling hospital and family visits, planning media interviews and shortlisting phone calls.
He continues to do similar work for some of the celebs he works with today.
While praising him for his role in winning the Fashion Influencer of the Year during the 2023 Pulse Influencer Awards, Sheilah Gashumba dubbed him her personal assistant.
"A special appreciation to those that voted and to my personal assistant @bryanmorel_PR
❤️," she tweeted.
After Chandiru, he did indistinguishable work for singers Nick Nola and Qute Kaye before meeting Angella Katatumba to whom he took his A-game.
"Angella, I think,” he said, “is one of the people who showed me genuine love and taught me a lot."
He was appointed the promotions manager for the Angella Katatumba Development Foundation.
They implemented a number of projects, including Mulago Yaffe, a campaign that sought to support the Uganda Cancer Institute at Mulago Hospital.
He was the coordinator for the Katatumba-headlined Mulago Yaffe Concert held at Kampala Serena Hotel on July 1, 2016. The proceeds were used to buy a phototherapy machine and a syringe pump for the hospital.
The Foundation also teamed with the diplomatic corps for a black tie dinner held at Kampala Serena Hotel in November 2016 and graced by President Uhuru Kenyatta to raise more funds for the cancer institute.
Following these successful events, Angella Katatumba was invited by then-United Nations Secretary-General Ban-Ki Moon for the first-ever UN humanitarian summit in Istanbul, Turkey.
Bryan helped Angella coordinate media to cover event proceedings.
Bryan Morel Publications has worked with notable personalities in and outside Uganda.
In Uganda, they’ve supported among others Hellen Lukoma, Desire Luzinda, Jackie Chandiru, Sheila Gashumba, Judith Heard, Sina Tsegazeab, Young Lean, Myco Chris, Stella Atal, Rickman Manrick and Sarah Mulindwa.
Away from Uganda, there is Amos Diana Atong, the chief executive of South Sudan-based Tripple A Petroleum and Servies Ltd.; Jerry Fisayo Bambi, a Nigerian journalist and news anchor at Euronews); and Antony Buluma, the executive director of Kenya Young Parliamentarians Association.
Bryan Morel has also offered services to organisations and companies like Chinese Friendship Apartments Naguru, Speke Apartments, Kampala Serena Hotel, Diva Awards Afrika, Uganda Tourism Board, Iconic UG, Cayenne Restaurant, GrandPa Records, Martinellis East Africa, Dufla Dilingon, Miss Elite World, Ugaserve Limited, Xodus Communications Ltd, Yokuku Chicken and Genesis Red Fashion Week.
Bryan Muhumuza has helped aforementioned celebrated figures organise events, get nominations and gongs in prestigious awards, win appearances in notable media ogranisations across the continent, expand their fanbases, and so on.
It’s because of testimonies from past clients that getting new ones has increasingly become easier.
"When you do something good,” he said, “it connects you to another."
"... amongst the many lessons I've picked... humility, personality, character, emotional intelligence come first," he said when this reporter asked him what he has so far learnt from his work. "It's a people management race... you have to be humble..."
He said some lessons have come the hard way.
One of the toughest moments in his career came in 2013 when Jackie Chandiru left the country with her then-husband who was Dutch and he was left jobless.
His family wanted him to quit, and it was time to prove that he could make a career of what he was doing. She eventually came back and everything went back to normal.
Born on August 4, 1993 to Abel and Jovia Kyarimpa Muhumuza, Bryan Morel was raised Buyamba district, formerly part of Rakai district.
He attended Lyakisana Primary School in Rakai, St. Gonzaga S.S. Kijjukizo (Lyatonde), Sseke SS (Lwengo) before joining Makerere University where he studied Project Planning and Management.
Bryan’s work hasn’t gone without recognition.
He has been picked as Uganda’s envoy to the United Nations (UN) Best Diplomats Conference for Young Leaders and Changemakers, served as the national director at Miss Environment International in Mumbai, India and honored by the African Association of Disability and Self Advocacy Organizations (AADSAO) for his engagement in promoting the rights of people with disabilities.
On top of recently being awarded as the Most Outstanding Professional in Public Relations at the 2023 AFROPA (Africa Outstanding Professional Awards) in Nairobi, he has been nominated for The Future Project Awards Africa 2023 under the Professional Services category and he is the only Ugandan.
Bryan Morel Muhumuza is also the founder of Kyarimpa Cares, an organization dedicated to championing the rights and well-being of children and the elderly.