Her label, "Hers" is concerned with designing apparel that women actually want to wear, but this season, Pyo's vision took on the corporate world, specifically the wardrobe of the working woman.
Working woman's fashion inspiration from Rejina Pyo's Collection at London Fashion Week
“One can live magnificently in this world if one knows how to work and how to love”, reads the quote from Tolstoy that Korean fashion designer, Rejina Pyo referenced in this season of London Fashion Week.
According to her, at the time when Tolstoy said those words, the world paid no mind to the way women experience love and work, which Austrian neurologist Sigmund Freud reiterated as the focal point of humanity.
However, the world, and specifically the world of fashion has grown since then to influence and celebrate what it means to work and love from the female point of view as witnessed at Pyo's spring/summer 2023 collection.
"When Tolstoy wrote these words over 100 years ago little thought was given to how women did or could experience love and work - what Freud described as the two cornerstones of our humanness. Today, on the 28th floor of a new addition to the London skyline, against the backdrop of sweeping views across the city we celebrate women and what it means to love and work," she said.
Amid the flashing of eveningwear and beautiful dresses, Pyo set her sight on introducing the new work woman's wardrobe. And did she deliver. There was nothing traditional about the collection, the housewife-working woman frazzled look of ill-fitting and worn-out blazers and shirts was kicked to the curb to make way for the well put together feminine outfit.
The display was delicate, tailored to the feminine and texture play assured to make the client fall in love with dressing up for work.
The mild colours compete with the long-standing classic work suit of browns, blues and grays. Soft shapes sculptured to the feminine form made up the framework of the collection, and was finished off with sheer fabrics and asymmetric hemlines that aggrandised the collection's aesthetic.
The collection was also accentuated with bold and unapologetic shades geared to inspire her customers from the post-pandemic work from home loungewear into azure blue and olive green tailored wear.
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