In fact, both involve a lot of pitching, showcasing attractive qualities in the process of giving the object of their affection or business to give them a chance.
A relationship is a one-time subscription, dating your partner is renewal
Courting has been equated to sales due to the persuasion tactics employed in both situations to score a relationship with a potential partner or business partner.
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However, where a salesperson hands over client satisfaction to an account and operations manager to nurture the relationship, romance is quite limited in human resource to cater to a significant other.
As more responsibilities spring out of the relationship, the labour to deal with them remains constant and with time the two parties may lose the attention that replenished that connection and intimacy.
What experts say
In light of the COVID-19 pandemic, Wisconsin sex therapist Madelyn Esposito Smith says "Covid has incinerated sexual desire, couples that live together lost any intrigue and mystery working remotely side by side, and alone time to recharge became a precious commodity,"
Fortunately, Date Night is always around the end of days to spark the cold logs called relationship routines that silently eat away at intimacy.
Not to be confused with Hollywood Date Night with candles, wine, lingerie and other cliches.
"It can be code for scheduled sex, but it can also be playing cards, cooking a meal together, going out, seeing friends or taking a hike. Maybe it should be renamed 'date time,' since it doesn't matter when you do it, as long as you do it," says New Jersey-based sexuality counselor Melanie Davis.
Staying together
Being together is the first step to making sure couples stay together long enough to become that old married couple or life partner.
"Many folks who have been together for a long time forget that they still have to date. Relationships are like savings accounts, not checking accounts. You want to make sure you always have more in this account than any anticipated withdrawals," said sex therapist Rosara Torrisi of the Long Island Institute of Sex Therapy.
The effects of date nights ripple longer the more they are experienced, increased relationship satisfaction, mutual fun, improved communication and devotion.
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