The 51-year-old rapper, who recently bought Death Row Records, and the spirits brand created a red wine in celebration of Snoop's buying the record label that introduced him to the world.
Rapper Snoop Dogg launches 'Death Row Records Wine' brand
Snoop Dogg, byname of Cordozar Calvin Broadus, Jr., also called Snoop Doggy Dogg and Snoop Lion, is partnering with Treasury Americas to launch a new wine brand named after his Death Row Records label.
Death Row Records Red Wine will be available for a limited time and retails at $24.99.
“Acquiring Death Row Records was a very meaningful moment for me,” Snoop said in a press release announcing his partnership. “And I’m excited to celebrate the milestone with the launch of Death Row Records Limited Edition Red Wine. This wine is something special, created exclusively for my loyal fans.”
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” the West Coast rapper said upon acquiring Death Row records.
“It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me. I would like to personally thank the teams at Blackstone, MNRK, and especially David Kestnbaum, who worked collaboratively with me over several months to make this exciting homecoming a reality. I’m looking forward to building the next chapter of Death Row Records.”
Death Row Records Limited Edition Red Wine is just Snoop’s latest involvement in the so-called spirits world. Tha Doggfather, Snoop’s alias, previously released INDOGGO Gin by Snoop Dogg and also worked with Treasury America’s 19 Crimes on the Snoop Dogg Cali Red Blend in 2020.
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