The app that was launched on Thursday June 23 at UMA showgrounds is a business-to-business (B2B) application and can only be used by sellers of the company's products, and not the final consumers.
Nile Breweries goes digital by launching online ordering app for customers
Nile Breweries has launched BEES, an online ordering app that will enable customers to browse products, place orders, access deals, arrange deliveries and other functions without moving an inch.
"BEES is part of our digital transformation and enables our stockists, resellers, and outlets across the country to grow through a convenient order generation platform. The app will help us communicate pricing and product availability in the market across the country," said David Valencia, Managing director at Nile Breweries.
The BEES app is meant to compliment the traditional sales model by putting customers at the center of the process, leveraging technology to turn customer issues into growth opportunities. It is meant to support customers and help them thrive by improving transparency and communications, as well as allowing customers to order for products even when the local depot has already closed operations for the night.
Then new app is created and owned by NBL's parent company, AB InBev and is already operational in 17 countries across the world with Uganda being the 18th to use the app and 3rd in Africa after South Africa and Tanzania. Globally, the app already has 2.7 million users.
By the time it was launched, the app had already been operational for 9 days, with 110k crates of beer already sold through it.
The app is an always-on, easy-to-use and convenient ordering alternative for bars, restaurants, dukkas and resellers. It is for those who want to start selling beer, or who are already selling but don't feel adequately serviced by Nile Breweries.
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