ADVERTISEMENT

Nile Breweries goes digital by launching online ordering app for customers

Nile Breweries has launched BEES, an online ordering app that will enable customers to browse products, place orders, access deals, arrange deliveries and other functions without moving an inch.

David Valencia, Managing Director NBL at the launch of the ordering app

The app that was launched on Thursday June 23 at UMA showgrounds is a business-to-business (B2B) application and can only be used by sellers of the company's products, and not the final consumers.

ADVERTISEMENT

"BEES is part of our digital transformation and enables our stockists, resellers, and outlets across the country to grow through a convenient order generation platform. The app will help us communicate pricing and product availability in the market across the country," said David Valencia, Managing director at Nile Breweries.

The BEES app is meant to compliment the traditional sales model by putting customers at the center of the process, leveraging technology to turn customer issues into growth opportunities. It is meant to support customers and help them thrive by improving transparency and communications, as well as allowing customers to order for products even when the local depot has already closed operations for the night.

Then new app is created and owned by NBL's parent company, AB InBev and is already operational in 17 countries across the world with Uganda being the 18th to use the app and 3rd in Africa after South Africa and Tanzania. Globally, the app already has 2.7 million users.

ADVERTISEMENT

By the time it was launched, the app had already been operational for 9 days, with 110k crates of beer already sold through it.

The app is an always-on, easy-to-use and convenient ordering alternative for bars, restaurants, dukkas and resellers. It is for those who want to start selling beer, or who are already selling but don't feel adequately serviced by Nile Breweries.

JOIN OUR PULSE COMMUNITY!

ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: news@pulse.ug

Recommended Articles

Double the Joy, Double the Sales: Preparing your business for Easter, Eid al-Fitr

Double the Joy, Double the Sales: Preparing your business for Easter, Eid al-Fitr

International Women's Day 2024: Unilever Uganda celebrates women empowerment in partnership with KCCA

International Women's Day 2024: Unilever Uganda celebrates women empowerment in partnership with KCCA

How to make money online in Uganda

How to make money online in Uganda

Stanbic Bank Uganda announces interim leadership changes

Stanbic Bank Uganda announces interim leadership changes

Drought, floods show urgency of improved water security in Africa

Drought, floods show urgency of improved water security in Africa

Kenya bows to Uganda's pressure in oil importation fued

Kenya bows to Uganda's pressure in oil importation fued

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

Uganda Airlines to receive leased Airbus A320neo next month

Uganda Airlines to receive leased Airbus A320neo next month

Uganda's tourism roars back: Arrivals surge over 56% in 2023

Uganda's tourism roars back: Arrivals surge over 56% in 2023

ADVERTISEMENT