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The third edition of the Smirnoff Fiesta took Uganda’s entertainment scene by storm, solidifying its place as a key event for partygoers and creatives alike.
Held at the picturesque Sheraton Gardens, the event brought together a vibrant mix of Ugandan DJs, artists, and creatives, creating a dynamic atmosphere that appealed to all “vibe shifters.”
Smirnoff Fiesta
The day kicked off at 2:00 PM with an exciting mix of new talent. DJs Ames, City Girl, Ri Deejay, and Jarla Vibes brought the energy early on, getting the crowd moving with their electrifying sets.
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Smirnoff Fiesta
As part of Smirnoff’s new We Do We campaign, the fiesta took a creative turn, introducing a unique art-inspired experience that blended music and visual art.
Smirnoff Fiesta
The immersive exhibition featured physical art illustrations, augmented reality games, and live mural graffiti demos.
The event was a visual feast, with guests eagerly snapping photos at the illusion photobooths, making it an unforgettable visual experience.
A Stellar DJ Line-Up Takes Over
As the sun began to set, Em That Guy and Saint Trevor set the stage for the highly anticipated Amapiano takeover.
The crowd was energized as genre pioneers Vanss, Lil Stunner, and Etania hit the decks, taking the vibe to new heights.
A Stellar DJ Line-Up Takes Over
The event continued with a nod to dancehall classics as DJ Alza closed the night by bringing guests down memory lane with hits from Konshens, Mavado, and more.
Judie Nandekya, Smirnoff Brand Manager at Uganda Breweries, expressed the brand’s vision behind the fiesta: “Smirnoff as a game-changing brand is taking the charge in switching up how all Smirnoff consumers and vibe shifters experience and connect with the brand through music and now, through the new art-inspired experience. Core to all current brand experiences is community, and we have brought this to life at the Fiesta through collaborating with various creatives to appeal to everyone,” she concluded.
A Stellar DJ Line-Up Takes Over
With colourful food and Smirnoff cocktail stations dotted throughout the lush Sheraton greenery, the event was a complete sensory experience, blending music, art, and delectable offerings for all to enjoy.
The Smirnoff Fiesta’s third edition proved to be an unforgettable celebration of Uganda’s music, culture, and creativity.